The market cap of the technology group Genius Sports has been dropping for the past few weeks and has now fallen below the price it paid to acquire digital sports and gaming...
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Tony Marlow appointed as CMO at Genius Sports
In an effort to improve its position as an integral service provider, Genius Sports has announced the appointment of Tony Marlow as chief marketing officer (CMO).
Marlow brings extensive experience in the advertising and media field, and he’s set to lead Genius in its growth strategy of combining live sports data, media distribution, advertising platforms, and betting solutions.
Marlow commented on the appointment:
“I’m thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most. That creates value across the entire ecosystem while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways.”
Most recently, Marlow served as CMO at LG Ad Solutions, and prior to that, he was the CMO at Integral Ad Science and Data Axle.
Mark Locke, CEO of Genius Sports, added:
“As the industry converges across data, media, betting, and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.”
The new CMO will focus on the company’s global expansion efforts across leagues, federations, broadcasters, streamers, operators, and advertisers.
Genius Sports has reported Q4 results, showing that group revenue increased by $65 million to $240.5 million, a 31% year-on-year rise.Revenue in Betting Technology,...
