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FIFA enters prediction market sector with Predictstreet deal
FIFA has signed its first-ever deal with a prediction market operator, naming Abu Dhabi-based ADI Predictstreet as its official partner in time for the 2026 FIFA World Cup.
After the confirmation of the collaboration, the president of FIFA, Gianni Infantino, was seen signing the contract with ADI Predictstreet principal council member Ajay Hans Raj Bhatia.
According to the deal, Predictstreet will be the presenting partner of FIFA’s free-to-play bracket challenge, with the platform running on the operator’s proprietary blockchain infrastructure.
President of FIFA Gianni Infantino commented:
“FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game. By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football.”
The website of Predictstreet states that the prediction market product is scheduled to launch on April 9, 2026.
Predictstreet principal council member Bhatia added:
“This partnership marks a defining moment for ADI Predictstreet and how audiences engage with major events, as we lay the foundation for a new category where collective intelligence, technology, and real-world outcomes converge.”
The partnership announcement comes just days after Gibraltar granted Predictstreet a prediction market license, making it the first operator to officially offer event contracts in the country.
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