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22Bet Partners – iGaming Reviews by AffPapa
AffPapa‘s newest episode of the iGaming Reviews series covers 22Bet Partners‘ website, offering a detailed overview of the affiliate program’s offerings.
This review covers everything affiliates need to know about the 22Bet Partners’ features, promotional tools, technical setup, and the benefits of partnering with them.
Check out the video review at the end to explore their website with AffPapa!
What is 22Bet Partners?
22Bet Partners is the official affiliate program representing 22Bet and BetLabel, two major names in the iGaming space. The program supports international traffic and provides dedicated domains for local markets in Zambia, Kenya, Nigeria, Uganda, and the Democratic Republic of the Congo, ensuring partners can reach their audiences with regionally optimized sites.
22Bet itself offers a massive variety of content, from sports betting with over 30 betting types to a vast casino experience with live dealers and thousands of slots. BetLabel brings even more variety under a Curaçao license, adding trust and flexibility to the mix.
What does 22Bet Partners offer affiliates?
Here’s a list of offerings you can expect as a 22Bet Partners affiliate:
- Detailed performance statistics
- Customized commission plans and fast payouts
- Customizable promotional materials
- Multilingual support
- VIP-level affiliate service
Affiliates are also provided with reliable tracking, localized tools, and a news section that regularly updates with success stories, new features, and platform announcements.
What promotional materials does 22Bet Partners offer?
The 22Bet Partners’ media library is quite extensive, with their banner section featuring a smart filtering tool that allows users to choose from:
- League/sports-specific banners (La Liga, UEFA Champions League, etc.)
- Event-oriented designs
- Country-oriented creatives
- Generic and ambassador banners
- Official 22Bet logos and headers for X (formerly Twitter).
Every banner offered by 22Bet Partners is blog/website-optimized, so as an affiliate, you get full control over placement and content relevance.
What are the benefits of working with 22Bet?
One of the strongest advantages of working with 22Bet Partners is their localized approach. With most of the positive feedback coming from their GEO-targeting tools and portfolio adaptability, their main focus is on helping affiliates get maximal potential for traffic and user engagement.
Supporting over 200 payment methods and offering multilingual customer support, along with an exclusive reward store, the next big advantage worth mentioning is that the platform meets the requirements of both affiliates and players.
22Bet Partners: Technical setup
To help new affiliates get started, 22Bet Partners offers a step-by-step guide, starting with creating a marketing source:
Log in to your account .
Head over to the Campaigns tab and select Marketing Sources from the dropdown menu.
Click on “Create New Campaign” to start setting up your tracking link.
Fill in the campaign details (name, traffic source, and any other required fields).
After filling everything out, click Save to generate your new marketing source.
With your marketing source ready, the next step is to generate a tracking link:
Go to the Media section in your dashboard(on desktop only)and open the Media Gallery.
Click the “X” to remove any active filters and view the full list of available materials.
Click the Search button to refresh the gallery.
Assuming you’ve found the campaign you want to work with, now you have to choose promotional materials:
Scroll through the campaign panel to find your campaign.
Click the </> icon on the campaign panel.
The final step is to get your tracking link:
Choose the marketing source and landing page you’d like to link to in your dashboard.
Go to the Direct Linking section to find your unique tracking link.
IMPORTANT: Don’t copy the link from your browser after clicking it, as this can change the URL and break tracking. Always use the link exactly as it’s provided in the platform to make sure everything tracks correctly.
22Bet Partners’ platform provides solid daily statistics, including player engagement across 1,000+ live matches and game provider performance from 30+ major providers, along with other detailed feedback on your campaigns.
To check your campaign status and keep track of performance:
Go to the “Reports” section to view daily and monthly performance figures.
Find “Customer Reports” near the bottom of the report list for easy access.
Last but not least, if you need to take a look at registered customers who haven’t made deposits, follow these steps:
Clear all filters to get a fresh search.
Click the “+” sign in the top right corner to open advanced filters.
Make sure the option “Filter with the following customer signup dates” is turned on.
Set your date range for the period you want to analyze.
Sort players by deposit status—the ones listed at the top are those with no deposits yet.
If you want to learn more about the affiliate program and take a closer look at their website, don’t miss our full video review of 22Bet Partners on YouTube!
22Bet Partners – FAQ
Which brands are included in the 22Bet Partners program?
The 22Bet Partners affiliate program represents 22Bet and BetLabel.
What markets does 22Bet Partners target?
International traffic plus localized sites for Zambia, Kenya, Nigeria, Uganda, and the DRC.
How can I join 22Bet Partners?
You can sign up directly via their website or get in touch via email for onboarding assistance.
What support does 22Bet Partners offer to affiliates?
Multilingual support, VIP-level affiliate service, and access to a personal affiliate manager.
From November 3-6, SiGMA Rome brings the iGaming community together, highlighted by Empire of Success at Atlantico Live on November 4, an evening brought together by 22Bet...
